Cross and upsell recommendation for Travix

Great bunch of highly skilled data scientists, it was a pleasure working together.
John Davidson, BI and Data team manager at Travix.

For Travix International (Cheap Tickets) Xomnia built a model that predicts which cross and upsell is eligible for a specific customer. It predicts whether or not someone would purchase a specific cross sell opportunity with 28% better accuracy than chance. This model enables Travix International to implement a customer-centric approach that meets a customer’s specific wants and needs and optimises conversion, customer satisfaction, and profits.