One social media dashboard for De Persgroep

We were surprised by the deep but accessible insights provided by Xomnia.
Stijn Kuijpers, Manager Marketing Intelligence

Xomnia has built a dashboard to provide a dynamic actionable overview of Wegener’s social media page portfolio-item. This dashboard continually  extracts and enriches information from more than 350 different social media pages.

The publisher Wegener has a large number of labels. Each label has their own social media pages. Keeping the overview of all the pages was  difficult. Wegener can now discover how the different labels perform, their social media reach, the overlap between the userbase of each page  and the on-page engagement and keep track of, and stay ahead of trends.