Xomnia is a word combining the letter ‘X’ – the unknown – and “Omnia” – Latin for everything. Our team of data scientists and big data engineers are trained to find the undefined – X – in all the relevant data sources – Omnia. This unknown – X – is untapped business value. Combining the X and Omnia you get the Xomnia spirit. Eager, curious and dedicated people, who have the belief that the future is big data.
IceMobile is the market leader when it comes to digital loyalty campaigns within food retail. It combines data & digital research to deliver personalized mobile applications to increase customer loyalty and revenue for retailers worldwide. For one of its applications, IceMobile wanted to create personalized promotions for each customer. The challenge here was to include all relevant factors for a good promotion such as, but limited to, transactional history, shopping behavior (e.g frequency, types of visits) and customer characteristics.
Together we have started to explore multiple solutions ranging from clustering algorithms to recommender systems. To assess the performance both on an aggregate level as well as on an individual level we have designed a framework and dashboard which allows for quick prototyping and shows key performance metrics for different types of algorithms. These algorithms were developed in a scalable and distributed manner to allow for food retailers with a worldwide presence. This system gives IceMobile the opportunity to create truly personalized promotions leading to better customer engagement and loyalty.