Xomnia is a word combining the letter ‘X’ – the unknown – and “Omnia” – Latin for everything. Our team of data scientists and big data engineers are trained to find the undefined – X – in all the relevant data sources – Omnia. This unknown – X – is untapped business value. Combining the X and Omnia you get the Xomnia spirit. Eager, curious and dedicated people, who have the belief that the future is big data.
For Travix International (Cheap Tickets) Xomnia built a model that predicts which cross and upsell is eligible for a specific customer. It predicts whether or not someone would purchase a specific cross sell opportunity with 28% better accuracy than chance. This model enables Travix International to implement a customer-centric approach that meets a customer’s specific wants and needs and therewith optimizes conversion, customer satisfaction and profits for Travix International.