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Social Profiling

Social Profiling

We are in what Forrester Research calls “The Age of the Customer”, where customers, not companies, are driving business decisions. For this reason, it is more important than ever for companies to get to know their customers on a deeper level. Social Profiling uses publicly available social data to leverage this.

Customer characteristics

Xomnia built a social profiling solution to reveal valuable customer characteristics on a professional, educational and personal level.

  • Professional: e.g. industry, company, job, competencies
  • Educational: e.g. study discipline, language proficiency, level of education
  • Personal: e.g. hobbies, interests, preferences (music, films, books)

example dashboard Xomnia Recruiter


Social profiling can strengthen predictive modelling and empower text analytics by providing user based context. It too could work as a recruitment solution. So far we applied a really basic version in a social media analysis project we did for Wegener. We too are testing this (beta) solution, nicknamed Xomnia Recruiter, with a recruitment company.

Can we help you?

Please take a look at our dedicated big data traineeship website. Keen on knowing more about us besides our social profiling solution? Xomnia is a big data analytics firm based in Amsterdam, the Netherlands. We are experts in data science, big data engineering and advanced business intelligence. Our services include: big data consultancy & projects, big data training and big data traineeships. We’d love to share our big data knowledge with you, please get in touch.